Disruptions in Data


Tuesday, 26 October: 15:00 - 16:00 PDT


408 AConcourse Meeting Room,



Session Description

With the shift to digital interactions, we now have a new kind of consumer whose behaviours, expectations and values have changed dramatically.  The combination of AI and machine learning for gathering and analyzing customer behaviour enables businesses to gain a more accurate understanding of its customers by continuously learning and improving from the data it analyses. This allows more in-depth and robust customer engagement systems to provide highly relevant content, increase sales opportunities, and improve the customer journey. This session will focus on successful business strategies from AI and data implementation, we will explore how data and AI can work together to help build a more in-depth and robust customer engagement system for a business and look at what is in store for the new connected consumer.

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