App Marketing Imagination Delivers Future FortunesThe Mobile Growth House

Partner Programs
Media & Entertainment
The Mobile Growth House

Date & Time

Friday, Sep 14

9:00 AM - 12:00 PM


Concourse Hall, Level 2 – Theater B


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The future belongs to app marketers who prepare for it. Join us for audacious case studies and next practices to supercharge your app marketing imagination.


8:30am: Networking
Coffee & Breakfast

9:00am: App Marketing Imagination Delivers Future Fortunes
Dean Cohn, Head of Strategy, TMGA

9:05am: Right Time, Right Message
How growth teams are using creative and content to deliver relevancy to their users. We will discuss how this is playing out in paid and organic acquisition as well as engagement. Hear from top growth marketers about what they are doing today and what we can expect in the future.
Moderator: Louis Tanguay, Managing Director & Founder, App Growth Experts
Dean Cohn, Client Strategy, TMGA
Brian Schmidt, Director of CRM, Growth & Retention, Fender Music Instruments
Stephanie Liu, Founder, Life You Love

9:30am: Becoming a Mobile Champion: A Data-Driven Approach to Bridging the Web-To-App Gap
Today's brands are expected to create innovative mobile strategies that compete with leading companies like Lyft, Nike, and Netflix. Developing cross-channel and cross-platform experiences to deliver seamless journeys is essential to a company's success. Join Branch as we discuss how mobile champions drive revenue and master their data to bridge the gap between mobile websites and native apps.
Mada Seghete, Co-founder, Branch
Adam Sand, CEO, Shopkick

10:00am: Unpacking the Power of Automation
With the launch of Universal App Campaigns, mobile marketers must shift the way they optimize an automated advertising solution. Join Google and our partners as we unpack best practices and the skills needed to drive success.
Brandon Lau, Partnerships Development Manager, Google
Alex Pan, Director, Performance Marketing, Seriously Digital Entertainment
Shaan Rupani, Growth,

10:30am: Building customer-centric mobile experiences for the future
Mobile is at the center of customer experience, making it only fitting that the customer needs to be at the center of your mobile strategy. Rather than focusing on competitors or short-term KPIs, brands need to become customer-obsessed and deliver seamless, personalized customer experiences every time, across every device. During this session, we'll cover the five steps brands like Lilly Pulitzer, Jet, SeatGeek, and Via have taken to put customers at the center of their mobile development strategy and build customer relationships that last.
Richard Sgro, Vice President, North American Sales, mParticle

10:45am: Networking Break

11:00am: How to Make Your Mobile Strategy the GOAT (Greatest of All Time)
Driving long-term value is an important KPI for any successful app, yet few have found the secret formula to perfecting it. Join GOAT — the leading marketplace to buy and sell authentic sneakers — to learn how they leverage different marketing channels and data to create seamless engagement with users. You’ll discover how to identify key milestones in the customer lifecycle to optimize the brand experience, keep users coming back, convert more often, and create greater lifetime value.
Caitlin Denham-Swanson, Global Director of Field Marketing at Leanplum
Mike Phu, Director of Growth at GOAT

11:25am: Building Trust in Mobile Advertising Using AI and Machine Learning
Mobile usage has exploded in recent years, as has the mobile advertising market. This, unfortunately, has put mobile advertising directly in the crosshairs of fraudsters. Artificial intelligence and machine learning technologies are playing a timely role in combating fraud while protecting user experience and privacy. This talk will present how artificial intelligence and machine learning can be used to tackle fraud in mobile advertising.
Speakers: Rajiv Bhat, SVP, Data Sciences and Marketplace at InMobi

11:40am: State of the App Economy
This presentation will discuss the current state of the App Economy from a marketing standpoint and outlines 3 mobile marketing tactics that practitioners should be aware of as we approach 2019.
Speaker: Eric Seufert, Platform at N3TWORK