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Brands Owning Mobile – The Time is Now

The Fourth Industrial Revolution

Date & Time

Thursday, Sep 13

1:00 PM - 2:00 PM


Concourse 152 Track 3


Building brands and staying top-of-mind when so many brands touch the consumer in their mobile experience has never been more challenging. But with challenge comes opportunity in spades. This session explores:
• How brands can hone in on differentiators in a competitive market
• Moving from network-centric to customer-centric to people-centric
• How brands can best interact with strategy/product/services/network planning and operations, particularly as the CMO has more role than before in driving technology and solutions decisions