Date & Time
Thursday, Sep 13
1:00 PM - 5:00 PM
Concourse 151 Track 2
• Cisco states that Live Internet video will account for 13 percent of the total video traffic (80% of all traffic) by 2021.
When every music, sports and entertainment fan has a Smartphone in their pocket and the demand for live experiences is exploding globally, the face of live entertainment is changing rapidly. The globalisation of music, sports and live events is creating exciting opportunities for clubs, musicians and broadcasters alike.
How do rights owners and broadcasters leverage digital mobile channels to build a loyal fan base across continents? And how do these stakeholders leverage 360 digital strategies to build out global fan bases and audiences? How do they find, and work with, the best partners?
This session will examine the latest market developments and case studies from across the music, sports and entertainment ecosystem.