5G is making the mobile industry think differently. Whilst enhanced mobile broadband will be the core customer proposition in early 5G deployments, investment and software integration in both the radio access and network core is seeing new ecosystems emerge within autonomous vehicles, industrial and vehicular automation, remote medical surgery, and advanced augmented & virtual reality. Mobile technology is developing quickly, so what is the industries long-term strategy? Should carriers become more software-centric? Where is investment getting the best ROI and as scary as it sounds, should we already be planning for 6G?