First mover advantage has always been a priority for any new generation of technology, but is this about to change? With 5G consumer benefits some way off, the industry is naturally focusing on industrial and enterprise use cases. Technology needs to be interoperable with existing services, so should carriers now focus more on being best to market, prioritising quality of service? What are the business realties of working with enterprise and why should they care about 5G? This session will debate whether we need a new mind-set for marketing 5G. Who wants to be first?