James Rowley is a seasoned professional in both the advertising and technology industries. His outstanding technical skillset across digital, IoT & product design has helped to produce highly polished, ground-breaking products for various clients including the Football Association & Reed Exhibitions. He currently runs the London Collaboratory which focuses on creatively applying new technologies to solve some of the most complex business problems. His work with the Football Association has brought player tracking down to a previously unaffordable level, to benefit sports at the grass-roots level.