Jennifer van Dijk re-joined Wasserman in 2018 and serves as Executive Vice President of Marketing and the head of Athlete Exchange, a new influencer marketing business for Wasserman athletes. Following a two-year role as Chief Strategy Officer and Vice President of Partnerships for the LA Clippers, van Dijk returned to Wasserman to lead the digital revenue strategy and helped to design the new area of service for brands to access athletes and their highly engaged social audiences.
van Dijk has curated her skills over her career to benefit sports rights holders, brands and platforms to help them understand and create engaging ways to capitalize on revenue opportunities. With the LA Clippers, van Dijk led the corporate partnerships sales team through the jersey patch sales process, culminating in a one of a kind partnership with Bumble, a woman led dating and networking platform.
Prior to her role with the Clippers, van Dijk served as Vice President, Team Marketing & Business Operations at the NBA. In this role, she was responsible for the development of best practices and toolkits for all 30 NBA teams in the areas of sponsorship and digital content.
During van Dijk’s first stint at Wasserman, she most recently served as Senior Vice President, Digital, leading a team of executives and staff to define and drive the agency proposition across digital sports content and services. Prior to Wasserman, van Dijk spent nine years at IMG, where she created digital media business models that enhanced existing IMG businesses and defined new areas of opportunity for the agency.
van Dijk holds a B.A. in political science from Mount Holyoke College in Massachusetts. She is also a licensed drone pilot and currently resides in Los Angeles.