Principal, Curator of Experiences
Lori is an experiential marketing executive whose StoryTech initiative pairs brands, storytellers and technology companies together to create experiences that foster business success. StoryTech’s trends briefings, curation & tour products are well known globally through work @CES, @NAB, @NATPE and @IBC to name a few.
Lori also collaborates directly with top creative and strategic executives at AT&T, ShowTime, HP and Clorox to ensure their understanding of emerging business models while designing unique experiences. Los Angeles Based, Lori is a CNN Technology Contributor and a frequent speaker at industry & private events where she facilitates conversations around new business models & technology. She sits on the Board of Governors and the Executive Committee for the Television Academy. You can find her broadcasting weekly on Voice America’s business channel on her ‘Tech Cat Show’ where she talks tech with industry leaders.
Previously, Lori was Chief Technology Catalyst for McCann Worldgroup, NA, where she was responsible for driving technology innovation at one of the world’s largest marketing communications companies. She was the principal to launch the highly regarded IPGLAB (http://www.ipglab.com/) where she advised Fortune 500 clients for the Interpublic Group of Companies like General Motors, Nestle, Sony and Yum! Brands. She has been profiled as one of the “30 Executives Shaping the Evolution of Media & Technology” by Variety and “100 People to Have Lunch with” by MediaPost Publications.