Zeda Stone serves as the Head of RYOT at Verizon Media, where he leverages his skills to drive development of new products and exceptional storytelling. He previously served as RYOT’s CTO and head of its innovation arm RYOT Lab where he was tasked with identifying emerging storytelling formats and their commercialization. Previously, Zeda was a founder of consulting firm Captivate.me, which helped to build out RYOT’s early technology stack and giving platform. Prior to founding Captivate.me, Zeda founded Hotclick Video, an interactive flash-based video technology company. He also formed Bluefire Renewables, a cellulosic ethanol startup.